MAY 2009
Court says keywords can be use in commerce
Managing Intellectual Property
In a long-awaited judgment, a US appeals court last month reversed a lower court’s dismissal of Rescuecom’s trade mark infringement claims against Google
Trade mark owners who wish to stop competitors using their brands as keywords to bring up advertisements won an important victory last month, after the Court of Appeals for the Second Circuit said that Google's use of a company's trade marks in selling trade-marked words to advertisers is "actionable".
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